CLUSTERIZATION OF THE EUROPEAN COUNTRIES BASED ON THE LEVEL OF TOURISM COMPETITIVENESS

Tihomir Varbanov

Abstract: The article discusses tourism competitiveness of the European countries, which is measured by a system of indicators, constituting the travel and tourism competitiveness index. Cluster analysis is used to classify the European countries in homogeneous groups. The factors with the greatest influence on the clusters’ formation are identified. The place of Bulgaria is determined and the necessary actions for increasing competitiveness and sustainable development of the country as a tourism destination are outlined.

Keywords: Travel and Tourism Competitiveness Index, Cluster Analysis, Criteria, Indicators

Date published: 2018-03-19