E-COMMERCE IN BULGARIA AND THE EUROPEAN UNION

Vesko Vassilev, Magdalena Mineva, Gabriel Georgiev

Abstract: Digital technologies are rapidly entering and finding applications in all areas of life, leading to changes in the business environment and society as a whole. E-commerce is one of the manifestations of digital technologies in the economy. The current analysis examines the dynamics of the indicators 'Household access to the Internet', 'Enterprises with Internet access', 'Persons who bought goods and services on the Internet for personal purposes in the last 12 months', 'Enterprises that sell goods and Internet services' and 'Index of the penetration of digital technologies in the economy and society'. It has been determined that the role of e-commerce is growing with the digitalization of the economy and more and more businesses and consumers are participating in it. At the same time, Bulgaria ranks last in e-commerce in the European Union.

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Date published: 2022-06-22